OVERVIEW

One of the most effective ways to recognize, reward or accomplish an effective promotion is by way of a celebration that elevates all in attendance to VIP status. An "invitation only" event honors people among their peers, raises products above the competition, and awards excellence of service.

A VIP promotion may be informal or formal, with refreshments or dinner, with stage entertainment or simply providing face time with guests. Whatever the setting, it is a special event for special people with a special purpose.

Nashimoto & Associates can design and manage events for any occasion. We aid clients in hosting private VIP guest and customer appreciation cocktail parties or social mixer events, private concerts or professional collaboration and networking opportunities.

The success of such events are the result of its consistency over time. It can be given 2-3 times per year to coincide with peak periods of international visitor arrivals, seasonal gift-giving holidays or occasions, to treat existing customers to special events, to create a new customer base or to reward media for their past, present, and future value-added exposure.

The relaxed social and professional environment promotes personal relations, encourages networking beyond the event, and develops a friendship based word-of-mouth referrals. This is especially true when collaborating with representatives of Japanese associations, organizations, corporations in Hawaii, Asia, and other leading visitor markets.

Effective Event Elements:

• "Invitation Only" events heightens a guest's special, exclusive, and prestigious feeling

• Fun and exciting promotions become cherished memories talked about long after the event

• Create a new or be a part of a recurring Holiday, cause, celebration or theme

• Offer a sneak preview, before public release, of products, collections, or services

• Introduction of new or improved products, collections, or people

• Share appreciation of the company's history, traditions, culture, and its people

• Distribution of take-away items, samples, literature, awards, and other incentives

• Assigning multi-lingual speaking staff to serve Personal Shoppers for VIPs

• Cause marketing auction, a donation drive for select charities

• Performing arts, food sampling, test ride, fashion show, art display, and more

• Special announcements to introduce limited edition or exclusive items (i.e., Hawaii exclusive, etc.)

Goals During Event:

• Recognition that guests are special to the brand

• Guests get to meet the people and organizations that endorse the brand

• Enhance or establish personal relationships

• Answer questions or comment to remedy brand misconceptions or ambiguities

• Ask for guest for comments and questions to build trust

• Reward current, add new customers/clients

• Instant customer input on products, merchandise, services, etc.

• Create a "must visit the store" excitement

Goals After Event:

• Invitees "cash in" on incentives

• Re-invite guests to drop in on their new "friends" at the store

• Guests now invite their friends to join them at the store based on experience

• Guests feel obligated to return for purchase

• Follow up contact with guests to ask if they enjoyed themselves

• Follow up reminders with guests for future special events, holidays, or celebrations