OVERVIEW

A great way to launch a business, concept, product, or store is to create an event that the media wants to attend. Nashimoto & Associates Media Familiarization Events are designed to excite and educate key media outlets of a client's brand by presenting the best foot forward message. Key influencers are provided an opportunity to mingle in a relaxed atmosphere for questions, answers and gain first-hand brand experience.

Nashimoto & Associates provides "PR Executive Press Liaison Services" before, during, and after the event. We personally greet media and guests and introduce the client to gain as much publicity as possible. Our team uses its long-established personal relations to amplify publicity for the client. Key event elements are:

• Design and Preparation

• Media Preparation

• Guest List

• Hosting, Supervising, and Liaison Services

• Media and Guest Follow-up

DESIGN & PREPARATION

A strategic design and preparation meeting with clients is necessary to determine the extent of the event and targeted media coverage. Decisions on dates, time, season, theme (new products or grand opening), budget, brand message, and do and don'ts must be clarified before the next step.

MEDIA PREPARATION

We start the PR process by designing Fact Sheets, timed News Releases, assembling images, audio, and video clips. Our team can arrange and coordinate exclusive media photoshoots for clients with select media for industry, social, news, or publicity service. Certain photo and video vendors also provide an additional heads up to their respective media industry and outlet. Our chosen professional photo and video associates provide print high-quality photos and videos of the store, people, and events (may also include free public domain use rights).

• PR images of products, services, personnel, and store

• Pre-event, on location

• During event, on location

• High or low-resolution imaging for print or distribution

• Image processing and retouch with output to CD, portable drives, or electronic distribution

GUEST LIST

The client's invitation list is supplemented with Nashimoto & Associates high-quality guest list which includes local and global Japanese, English, Chinese, Korean, other pertinent Asian media outlets, and targeted Hawaii communities. Invitees include correspondents, coordinators, consumer groups, professional organizations, targeted industries, and social influencers.

Targeted Language for Hawaii print, radio, TV, and web media:

• Chinese

• English

• Hawaiian

• Japanese

• Korean

• Russian

• Other Asian and European language media

Targeted Social, Professional, and Industry media in Hawaii

• Affluent VIP Customers

• Columnists

• Concierges

• Correspondents

• Fashion Industry and Retail Community

• Tourism and Travel partners

HOSTING, Supervision & Liaison Services

Nashimoto & Associates' hi-touch relationship strategy includes one-on-one face time for Questions and Answers and personally handing press kits to each attending media representative. Personal attention is needed to make sure that guests are educated, entertained, enticed, and excited by the brand message.

A typical Nashimoto & Associates media event is multi-lingual, multi-ethnic, multi-cultural, and involves the following:

• Fact Sheet - client introduction and brand message

• News Release - pre-event distribution

• Press Kit Creation - before, during, and after event distribution

• Printed & eVite invitations - sent well in advance of the event

• VIP database mailing

• Talking points - handy for TV, radio, or Web interviews

• Fact Sheet - at the event

• Refreshments/food - effective at calming and soothing guests

• Hosting - Steer the mood of the event to assure brand message is heard and carried

• Entertainment - effective energizing, enticing, or soothing guests

• Swag strategy and design - a take-home treasure bundle that extends media talk

MEDIA & GUEST FOLLOW-UP

Media Follow Up

Our team will personally follow-up the event with calls to each invited media to gain additional publicity exposure. We will mail the New Release, Fact Sheet and Images to media that do not attend to cover all bases to generate publicity, facilitate, and expedite additional press coverage. We recommend that the client prepare press quality images of the store interior, exterior, and any product collection for media distribution.

Guest Follow Up

Re-engaging guests to take additional actions by sending follow up opportunities, exclusive sales event, prize awards, or "Thank You" letters.

Damiani