PUBLIC RELATIONS
Rimowa
Ongoing Editorial Service to Generate Media Exposure
Our editorial exposure strategies use our strong relationships with media throughout Hawaii and Asia to create editorial exposure with content suited for print and/or electronic distribution. It is important to know what is permitted regarding territorial restrictions between states and countries. Initial News Releases and updates are directed to:
Website, television, and radio
Magazines for fashion, lifestyle, and travel
News outlets
Industry newsletters and releases
Seasonal & Timely Release of Facts & News
We recommend News Releases that take advantage of pre-existing events such as:
Climate Seasons (Spring, Summer, Fall, Winter)
Human Seasons (Expectant, Birth, Toddler, Teen, Adult, Senior)
Holidays, anniversaries, and awards
New collections, products, or services
Grand Opening, relocation, or re-branding
Update content for media and news cycles
Consistent News Release and Press Quality Photos
Experience shows us to "keep it simple", consistent, and high quality. Uniform News Releases and high-resolution photos will establish the desired image, look and feeling of quality, design, and style of the brand.
Direct, short descriptions with bullet points make it easy to read and digest
One or two topics per release are easier to read, understand, and retain
Include a "story" with content and images that furthers a brand in a single glance
Other Services - Personnel & Cultural Training
Personnel must be able to effectively communicate with customers and they must do so without offending. Hawaii is a melting pot of different cultures and awareness of appropriateness can be the difference in gaining or losing a lifelong customer. We can assist with:
Qualifying and hiring of bi-lingual personnel
Assistance in interviewing bilingual sales associates
Educate non-Japanese speaking staff to Japanese culture, etiquette, habits, and trends
Other staff, management, and customer relation needs