RIMOWA LAUNCHES ITS FIRST OWN ONLINE SHOP IN EUROPE
RIMOWA’S first online shop is now open. The soft launch took place in Austria on January 31, 2017, and now, after an extension of the pilot phase in Germany in February, the online shop is also available in the other member states of the EU, as well as in Norway, Switzerland, Liechtenstein, Monaco, and Andorra.
The online shop is integrated in the existing RIMOWA website and enables RIMOWA customers to find their way around intuitively and view and order from the entire product range at a glance. To highlight the unique character of the shop, RIMOWA decided to dispense with the modular concepts familiar from many other online shops. The warehouse operated by the company at its headquarters in Cologne also brings customers the additional convenience of transparency and extremely fast order handling. A further positive aspect is the centralized customer service concept with its own, in-house call center with a team of agents specially trained for handling service inquiries relating to orders and the ordering process.
Online OrdersOnline orders can be placed either as a guest visitor to the website, or with a personal login that can be used for all RIMOWA processes. Customers with a MyRIMOWA account can log in to the online shop and theRIMOWA App, for instance to enable them to use the RIMOWA Electronic Tag. The POS search function on the website has also been improved to increase traffic in high street outlets.
About RIMOWARIMOWA is one of the leading premium brands worldwide for cases made from aluminum and the high-tech material polycarbonate, and it is one of the few manufacturers of travel luggage still producing in Germany. One could say that RIMOWA is probably the only manufacturer with a history stretching back over more than 118 years with a distinctive, deep-rooted tradition – an exceptional position in the industry. To RIMOWA, ‘Made in Germany’ and ‘German engineering’ are synonymous with outstanding materials, brilliant technology and extraordinary product design, crafted to the highest possible quality. For decades now, the identifying feature of the collections, which are being continually optimized, has been the elegant and unmistakable groove structure of the case shells. The traditional company is based in Cologne, has four production facilities worldwide including Czech Republic, Canada and Brazil, and sells its products in over 65 countries worldwide through selected dealers and its own stores, the number of which is being continuously expanded across the globe.
The RIMOWA Ala Moana Center and Waikiki store have one of the largest selections of RIMOWA in the USA, with many lines not carried anywhere else. RIMOWA is most recognized for its line of premium aluminum and polycarbonate luggage and suitcases, and has stores worldwide in Hong Kong, Rio de Janeiro, Seoul, Singapore and Taipei, to name just a few.